Essential SEO Stats¶
Although SEO can be a daunting task, rest assured that its importance outweighs the efforts needed to implement relevant strategies. To start you off on your endeavors, we bring you some fascinating SEO stats.
- 68% of online experiences begin with a search engine.
- The top-ranking page gets the most search traffic only 49% of the time.
- 66.31% of pages have no backlinks.
- SEO drives 1000%+ more traffic than organic social media.
- 0.16% of the most popular keywords are responsible for 60.67% of all searches.
- 52.2% of all website traffic worldwide comes from mobile phones.
Many a successful SEO Blog will have testimonials on their website, but they're not the referrals you're interested in, since they're likely the company's biggest success stories.
Earning Natural Links To Your Website¶
Link earning requires a great amount of effort but gives the highest reward. So, be prepared to invest time and resources into earning links. In doing so, you will land links that competitors will struggle to replicate. What search engines look for in quality links are ones coming from websites with great content and top-notch user experience. It’s what makes your link profile look natural and what gives Google what it wants to see. High authority backlinks can also make a search engine more likely to show you in its results because what it sees is a page that lots of other reputable websites are linking to. That means improved discoverability, which means more people finding what you have to offer and what makes your website unique. A backlink from a carefully chosen, relevant site not only boosts traffic but can send qualified leads right to conversion points on your website. Assuming the referring site’s readership is well-matched to yours, you’re bringing legitimate prospects into your sales funnel so the rest of your conversion strategies can kick in. Many years of experience, expertise and a general overview of the topic are extremely important as a Professional SEO Service in order to lead an SEO project to success.
Advantages Of Local SEO¶
Citations are great because they offer the ability to place your NAP information somewhere and allow you to put a link down on some fairly decent websites that are not spam and might even be seen by some random searches if the query is low enough in competition. With local SEO, you can easily appear in the top results of search engines when people are looking for different services within your vicinity. That is why it's an effective tool to grow your customer base if done right. Grow your local listings by submitting your business information to reputable directories, review sites (like Yelp or Acxiom), and by guest posting on high-authority websites. Local keyword research isn’t rocket science. For most firms, the primary keywords to target will be quite obvious. Your SEO Consultancy will gradually become an expert in your brand, but this will be long after they've created an SEO strategy for you.
Does Your Business Need An International SEO Strategy?¶
Did you know that 40% of global consumers won’t buy a product listed in a language other than their native tongue? This alone is a great reason to optimize your website for international visitors in markets you want to sell to. Each individual market/country has its own country specific search engine – e.g. google.co.uk in the UK, , google.de in Germany and google.fr in France. Search results on these local Google search engines are radically different to those on google.com. You may rank high on google.com but be poorly ranked on google.fr or google.co.uk. When picking locations to target, it can be as simple as selecting ones you feel are best for your business, or perhaps those where you wish to expand. With Global SEO, determine the most valuable and relevant websites and publications from which to receive links before starting outreach. If you want to hire SEO expertise, you'll have to choose between an inhouse staffer, a or a freelancer.
Often, discussions and plans to increase SEO traffic center around technical concerns, complex issues about what worked or didn’t work, lots of unanswered questions, and a wide variety of uncoordinated efforts with a mixed (or simply unmonitored) impact. Truly meaningful SEO centers on giving search engines what they want: satisfied (even delighted) users. Understanding your current marketing processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of the SEO platform decision-making process. But deciding whether your company needs an SEO platform calls for the same evaluative steps involved in any software adoption, starting with a comprehensive self-assessment.
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